
EVERY MILE MATTERS: Loaded and empty miles affect the client's PES.
HOW TO INTRODUCE EYE1 DISPATCHING SERVICES AND DEVELOP INDEPENDENT OWNER OPERATORS
EYE1 DISPATCHING SERVICES
Sales, Training and Client Transition Playbook
From Company Driver Preparation to Owner Operator Independence
1. THE DISPATCHING SERVICES OPPORTUNITY
Most dispatching services focus on finding freight, negotiating rates, booking loads, and keeping trucks moving. But gross revenue does not automatically mean profit. Fuel, maintenance, insurance, empty miles, and other expenses affect the results.
Through Eye1, Dispatchers can help clients develop through three stages:
- Stage 1 — Company Driver Preparation: Understand trucking as a business before purchasing a truck.
- Stage 2 — Dispatcher-Managed Owner Operator: The Dispatcher books loads and submits completed loads through Carriers Dispatch while following PES.
- Stage 3 — Independent Owner Operator: The client learns to book loads, submit completed trips, and follow PES independently through the Owner Operators app.
2. THE THREE STAGES OF CLIENT DEVELOPMENT
Every client starts at a different stage. Understand where they are today before recommending the next step.
- Introduce the Company Drivers app and personalized training.
- Teach loaded and empty miles, expenses, freight rates, and PES.
- Encourage learning the responsibilities and risks before purchasing equipment.
- The Dispatcher books approved loads and submits completed loads through the online dashboard.
- Follow actual operating information and PES.
- Once a positive PES direction is established, give the client app access to track dispatching performance, subject to contractual access rights.
- Teach freight searching, negotiating, booking, and completed-load submissions.
- Transition the client to the Owner Operators app to submit loads and follow PES.
- Let readiness, client choice, and the agreement determine the transition.
3. UNDERSTANDING YOUR CLIENTS
Carlos — Dispatching Agency Owner: Wants to provide more than load booking and help clients become independent.
Keisha — Company Driver: Wants to buy her first truck but has limited trucking business experience.
James — New Owner Operator: Needs freight booking, completed-load submissions, and help understanding operating results.
Tanya — Experienced Owner Operator: Uses a Dispatcher but wants to learn independent bookings, submissions, and PES management.
Each person needs a different conversation and development plan.
4. HELPING COMPANY DRIVERS PREPARE FOR OWNERSHIP
Driving a truck and owning a trucking business require different skills. Build relationships with future Owner Operators before they buy equipment.
"You're thinking about buying a truck, but have you learned how to make the trucking business work before investing your money?"
- Explain responsibility for fuel, maintenance, insurance, equipment, freight decisions, and operating results.
- Introduce the Company Drivers app and personalized training.
- Explain gross revenue versus operating profit.
- Teach loaded miles, empty miles, expenses, changing freight rates, and PES.
- Encourage drivers to prepare before risking thousands of dollars.
5. TRANSITIONING COMPANY DRIVERS INTO OWNER OPERATORS
When a Company Driver buys a truck, the Dispatcher may become the client's first dispatching provider. Review equipment, authority or carrier arrangement, insurance, expenses, lanes, fees, and service expectations. Obtain authorization and agree on the load approval process.
The Dispatcher searches freight, communicates with brokers, negotiates within authorization, books approved loads, and submits completed-load information through Carriers Dispatch. The client remains responsible for operating the truck and approving freight under the agreement.
Carlos: Absolutely, Keisha. Now that you're an Owner Operator, we can manage your loads through Carriers Dispatch.
Keisha: What will you handle?
Carlos: I'll help find and book loads, manage dispatching, and submit your completed loads. We'll follow your PES using actual operating numbers.
Keisha: Will I see how my operation performs?
Carlos: Once we've established a positive PES direction, I'll provide Carriers Dispatch app access so you can view my dispatching performance.
Keisha: What if I want to do this myself?
Carlos: I'll help you transition into the Owner Operators app to manage your own bookings, submissions, and PES.
6. INTRODUCING THE CARRIERS DISPATCH APP
Carriers Dispatch supports Dispatching Services serving Class A CDL Owner Operators. The Dispatcher manages bookings and completed-load submissions through the online dashboard. The client uses the app to view dispatching performance and PES when access is provided.
- Search freight, negotiate, and book approved loads.
- Coordinate load information and submit completed loads.
- Record loaded and empty miles and maintain accurate operating data.
- Follow PES, identify negative trends, and work toward positive results.
- Prepare clients to operate independently.
- Supply accurate equipment, mileage, expense, and trip information.
- Communicate approvals and changes.
- Review dispatching results and learn how decisions affect performance.
IMPORTANT: Give app access after a positive PES direction is established, while honoring applicable contractual access rights. PES reflects submitted information and cannot guarantee profits.
7. MANAGING OWNER OPERATOR CLIENTS
STEP 1 — UNDERSTAND THE CLIENT: Review equipment, expenses, preferred lanes, and goals.
STEP 2 — ESTABLISH THE RELATIONSHIP: Explain fees, responsibilities, and approvals.
STEP 3 — REGISTER THE CLIENT: Create the operating account through the Carriers Dispatch dashboard.
STEP 4 — BEGIN DISPATCHING: Find freight, obtain approval, and book loads.
STEP 5 — SUBMIT COMPLETED LOADS: Record accurate loaded and empty miles.
STEP 6 — FOLLOW PES: Identify operating direction and concerns.
STEP 7 — DEVELOP THE CLIENT: Explain results and decisions.
STEP 8 — PREPARE FOR INDEPENDENCE: Teach responsibilities the client may eventually take over.
Treat each truck individually. Two trucks running similar loads may produce different results because of their expenses and operating conditions.
8. UNDERSTANDING PES AND DISPATCHING PERFORMANCE
PES means Profitability Evaluation Status. It helps show whether submitted operating results are moving in a positive or negative direction.
POSITIVE PES: Favorable results within the submitted operating information.
NEGATIVE PES: Results that need attention and review.
PES requires accurate, consistent submissions. Never enter only the best-paying loads.
Carlos: James, do you know whether this week's loads are helping your operation?
James: I know the gross revenue.
Carlos: We also need expenses and all the miles involved. I submit completed loads through Carriers Dispatch and follow PES.
James: What if PES is negative?
Carlos: We review the information, identify possible reasons, and consider what needs to change.
9. GIVING CLIENTS ACCESS TO CARRIERS DISPATCH
First establish the client's operating information, begin dispatching, and work toward a positive PES direction. Once established, introduce the Carriers Dispatch app, consistent with agreed access rights.
Carlos: James, I'd like to show you how to track my dispatching performance.
James: How?
Carlos: Through the Carriers Dispatch app. You can view the loads I've managed and follow your PES.
James: So I can see how loads are performing?
Carlos: Exactly. I want you to understand what our service is producing.
James: Will you still book my loads?
Carlos: Yes. I'll continue bookings and submissions while you learn.
10. TEACHING OWNER OPERATORS TO BECOME INDEPENDENT
Teach the client to:
- Search for available freight and understand load requirements.
- Communicate with brokers and negotiate freight rates.
- Accept or reject loads and handle confirmations and documents.
- Track pickups, deliveries, and completed loads.
- Record loaded and empty miles and update expenses.
- Submit completed loads and follow PES.
- Recognize positive and negative operating trends.
Demonstrate each task, let the client practice, and transfer responsibilities gradually.
11. TRANSITIONING CLIENTS TO THE OWNER OPERATORS APP
STEP 1 — REVIEW READINESS: Confirm understanding of booking, expenses, submissions, and PES.
STEP 2 — EXPLAIN THE TRANSITION: The client will begin managing the operation instead of relying on the Dispatcher for every load.
STEP 3 — REGISTER AND CONNECT: Log in at ops.eye1.net. Open Dispatching Clients. Select ADD - TRUCK / OWNER OPERATOR. Complete registration and give the client the correct App User ID and instructions. Verify the current procedure before transferring responsibilities.
STEP 4 — PERSONALIZE: Verify equipment, starting odometer, and expenses.
STEP 5 — TEACH BOOKING: Demonstrate freight searching, broker communication, rate negotiation, and booking through appropriate broker or load-booking channels.
STEP 6 — TEACH SUBMISSIONS: Show how to record every completed load through the Owner Operators app.
STEP 7 — TEACH PES: Explain how to follow results and recognize concerns.
STEP 8 — COMPLETE TRANSITION: Stop Dispatcher-managed bookings and submissions when the client is ready and the parties agree.
The Owner Operators app manages completed-load records and PES; freight booking takes place through appropriate external freight channels. Additional training or support can be separately arranged.
12. UNDERSTANDING THE DIFFERENCE BETWEEN THE TWO APPS
- Dispatcher finds and books approved freight, submits completed loads, and follows PES.
- Owner Operator views dispatching performance and learns how decisions affect results.
- Owner Operator finds and books freight through appropriate channels.
- Owner Operator submits completed loads, records miles and expenses, follows PES, and makes decisions.
MAIN DIFFERENCE: Carriers Dispatch — the Dispatcher does the work while the client learns. Owner Operators — the client does the work independently.
The transition depends on readiness and agreement, not simply the number of completed loads.
13. THE FIRST DISPATCHING CONVERSATION
Carlos: Are you a Company Driver or Owner Operator?
James: Owner Operator.
Carlos: Do you book your own loads or use dispatching?
James: I'm looking for a Dispatcher.
Carlos: Besides finding loads, would it help to know whether they're building positive operating results?
James: Yes.
Carlos: I can handle bookings and submissions through Carriers Dispatch while we follow PES.
James: What happens when I understand the process?
Carlos: I can help you transition into the Owner Operators app to manage bookings, submissions, and PES yourself.
James: So I can become independent?
Carlos: Exactly. Start with assistance and learn how to manage your own operation.
14. TWENTY YES QUESTIONS FOR PROSPECTIVE CLIENTS
1. Would you like a Dispatcher who does more than simply find loads?
2. Would it help to understand what your completed loads are producing?
3. Do you want someone who understands your truck's actual operating expenses?
4. Would you like your Dispatcher to account for loaded and empty miles?
5. Would it help to know whether your operating results are improving?
6. Would you want to recognize negative operating trends early?
7. Would you like your Dispatcher to track your PES?
8. Would it help to view your Dispatcher's performance through an app?
9. Would you appreciate having your completed loads recorded consistently?
10. Would you like to understand how dispatching decisions affect your operation?
11. Would you benefit from learning how freight bookings work?
12. Would you like to become more confident negotiating freight rates?
13. Would it help to learn how to handle your own load submissions?
14. Would you like to understand how to follow your own PES?
15. Would you prefer learning these skills while receiving dispatching assistance?
16. Would it help to have someone guide you toward independent operations?
17. Would you like the freedom to eventually book your own loads?
18. Would you appreciate a Dispatcher who helps you become less dependent on dispatching services?
19. Would you like a clear training path from assisted dispatching to independence?
20. If you could start with dispatching assistance and eventually manage your own operation, would you want to learn how?
Use questions that match the client, rather than asking all twenty in one conversation.
15. TWENTY CLIENT DISCOVERY QUESTIONS
1. Are you a Company Driver or Owner Operator?
2. How long have you been driving?
3. Do you currently own a truck?
4. Are you planning to purchase equipment?
5. What type of equipment do you operate?
6. Are you operating under your own authority or another carrier's authority?
7. Who currently finds your loads?
8. Who negotiates your freight rates?
9. Who books your loads?
10. Who submits your completed loads?
11. How do you record loaded and empty miles?
12. How do you track operating expenses?
13. Do you currently follow your PES?
14. Do you understand how your operating costs affect results?
15. What challenges are you experiencing with dispatching?
16. Are you satisfied with your current dispatching service?
17. Would you like more visibility into dispatching performance?
18. Have you considered learning to book your own loads?
19. Would you prefer continued dispatching assistance or eventual independence?
20. What would you most like to improve about your trucking operation?
Use the answers to identify the appropriate service and training stage.
16. PRESENTING YOUR DISPATCHING SERVICES
"Our dispatching service helps Owner Operators find and book loads while tracking the results of their operations.
We handle bookings and completed-load submissions through Carriers Dispatch. Once we've established a positive direction with your PES, you can access the Carriers Dispatch app to track and view our dispatching performance.
As you learn the business, we can train you to become independent through the Owner Operators app. You'll learn to book your own loads, handle your own submissions, and follow your own PES.
Our goal is to help you understand and manage your trucking business, not just keep your truck moving."
- Explain exactly what dispatching services include.
- Explain how fees are calculated and whether training costs extra.
- Clarify app access, cancellations, and changes in service.
- Explain what happens when the client becomes independent.
Never promise guaranteed freight rates, profits, or earnings.
17. HANDLING CLIENT QUESTIONS AND OBJECTIONS
Carlos: That's part of our service. Wouldn't it also help to understand what those loads produce for your operation?
Carlos: Understood. Does your Dispatcher help you follow PES and understand completed-load results?
Carlos: We can handle bookings while teaching you how the process works.
Carlos: You don't have to. Independence is an option, not a requirement.
Carlos: No. We help you understand your numbers, follow PES, and make informed decisions.
Carlos: We can help you transition into the Owner Operators app. Any continuing support would be separately agreed.
Carlos: Yes. Once a positive PES direction is established, we can provide Carriers Dispatch app access, consistent with our agreement.
18. COMPANY DRIVER TRANSITION EXAMPLE
Keisha: I've been a Company Driver for five years. I'm thinking about buying a truck.
Carlos: Have you learned how to manage the business side?
Keisha: Not really. I know how to drive.
Carlos: Ownership means understanding expenses, freight rates, loaded and empty miles, and operating performance.
Keisha: How can I learn first?
Carlos: Start with the Company Drivers app and personalized training.
Keisha: What happens when I buy a truck?
Carlos: If you choose our dispatching service, we'll register your operation through Carriers Dispatch, book approved loads, submit completed trips, and follow PES.
Keisha: Can I eventually do it myself?
Carlos: Yes. We can transition you into the Owner Operators app to submit completed loads and follow PES while you manage your own bookings.
Keisha: So I can learn before and after buying?
Carlos: Exactly. The goal is to develop the knowledge to manage your own business.
19. OWNER OPERATOR TRANSITION EXAMPLE
Tanya: I've used a Dispatcher for two years, but I want to manage my own loads.
Carlos: Are you tracking your operating results?
Tanya: I know what I gross, but I don't track everything.
Carlos: Let's verify your operating information and submit completed loads through Carriers Dispatch.
Tanya: Will you still find loads?
Carlos: Yes, while we work toward positive PES results.
Tanya: When can I see them?
Carlos: After a positive PES direction is established, I'll provide app access to view my dispatching performance.
Tanya: What's next?
Carlos: I'll teach freight searching, negotiating, booking, and completed-load submissions.
Tanya: Will I still need a Dispatcher?
Carlos: That's your decision. When you're ready, we can transition responsibilities into the Owner Operators app.
Tanya: I'll follow my own PES?
Carlos: Correct. You'll manage bookings and submissions and follow your operating results.
Tanya: I want to run my own business.
Carlos: Let's create a training plan to reach that goal.
20. THE FIRST 30 DAYS OF DISPATCHING SERVICES
- Register the client through Carriers Dispatch.
- Verify equipment, expenses, mileage, and expectations.
- Explain load approvals.
- Find and book approved loads.
- Submit completed loads and verify mileage.
- Begin reviewing PES.
- Review submitted loads and PES trends.
- Discuss improvements and teach dispatching decisions.
- Review dispatching performance.
- If a positive PES direction has been established, provide appropriate app access.
- Discuss independence and develop a longer-term training plan.
Thirty days is a suggested learning period, not a guarantee of positive PES or readiness.
21. DISPATCHER RESPONSIBILITIES
- Understand each client's operating situation.
- Obtain proper authorization before booking.
- Maintain accurate records and submit every completed load.
- Include required loaded and empty miles.
- Follow PES without hiding negative results.
- Explain dispatching decisions.
- Provide app access according to the process and agreements.
- Teach booking and submission skills.
- Respect the client's decision about independence.
- Clearly explain fees, service changes, and limitations.
- Never guarantee profits or specific earnings.
- Refer legal, tax, insurance, or regulatory matters to qualified professionals when needed.
Preparing clients for independence does not replace the responsibilities of professional dispatching.
22. SUMMARY AND CONCLUSION
Eye1 Dispatching Services creates a development path:
Company Drivers learn the business before buying equipment. New Owner Operators receive dispatching assistance through Carriers Dispatch, with the Dispatcher booking approved loads, submitting completed loads, and following PES.
When a positive PES direction is established, clients can receive appropriate Carriers Dispatch app access to view performance. Clients who choose independence learn to book freight themselves and use the Owner Operators app to submit completed loads and follow PES.
Some clients will continue to prefer professional dispatching. Others will choose independence. Both paths are valid.
23. CLIENT TRANSITION CHECKLIST
- Identify drivers interested in ownership.
- Introduce the Company Drivers app.
- Explain expenses, mileage, and PES.
- Encourage learning before buying equipment.
- Discuss ownership responsibilities and future dispatching assistance.
- Explain services, fees, authorization, and requirements.
- Register the client through the online dashboard.
- Verify equipment and operating information.
- Book approved loads and submit completed trips.
- Follow PES and review performance.
- Work toward positive PES direction.
- Provide appropriate app access and explain results.
- Confirm the client wants independence.
- Teach searching, broker communication, negotiation, and booking.
- Teach submissions, mileage, expenses, and PES.
- Introduce the Owner Operators app and verify access.
- Let the client practice; transfer responsibility by agreement.
Carlos: We've helped you find loads, manage submissions, and understand PES through Carriers Dispatch. Would you like to learn to manage your own operation through the Owner Operators app?
Tanya: Yes. I want to handle my own loads.
Carlos: Then I'll show you how to book freight, submit completed trips, and follow PES independently.
Prepare Company Drivers for Ownership.
Help Owner Operators Build Positive Operating Results Through Carriers Dispatch.
Train Owner Operators to Manage Their Own Business Through the Owner Operators App.
PES depends on accurate submitted information. Results vary; no earnings or profitability is guaranteed. Dispatching and access rights remain subject to applicable agreements and requirements.
CAN YOU ANSWER YES TO THESE 6 QUESTIONS FOR YOUR CLIENTS? - (CLICK HERE)
1. Do they know what every loaded and empty mile is actually producing?
2. Can they tell if a load makes financial sense before accepting it?
3. Can they recognize when their operation is building profit or accumulating losses?
4. Do they have a plan for recovering the money they invested to get started?
5. Do they know how much revenue their truck needs to produce to reach their monthly profit goal?
6. Can they make informed decisions as freight rates, fuel prices, and operating costs change?
CARRIERS DISPATCH APP — HELP DISPATCHERS SHOW CLIENTS WHY THEIR SERVICES ARE THE BEST CHOICE
For Dispatching Services start supporting ALL Class A CDL Truck Drivers from Company Drivers to Owner Operators.
Don't just find loads. Help drivers build profits and become independent Owner Operators.
With Eye1, your dispatching service can help clients through three stages:
1. Company Drivers: Help them learn the business of trucking before buying their first truck.
2. Owner Operators: Find and book loads, manage completed-load submissions, and track operating performance through the Carriers Dispatch app.
3. Independent Owner Operators: Teach clients to find and book their own loads, manage their operations, and track profitability through the Owner Operators app.
Your Business Benefits:
- Attract Company Drivers before they become Owner Operators.
- Offer dispatching and personalized operating guidance.
- Help clients understand loaded and empty miles.
- Teach clients to become independent.
- Build lasting relationships through ongoing training and support.
- Create opportunities for recurring revenue.
Why limit your dispatching business to finding loads when you could help drivers succeed at every stage of their trucking journey?
PROFIT ANALYZER — EVALUATE LOADS BEFORE BOOKING
Evaluate potential loads before moving the truck. See the Recommended Rate, projected PES results, and estimated Fuel Loss/Gain to make more informed load decisions.
TURN YOUR DISPATCHING INTO A MORE VALUABLE SERVICE - (CLICK HERE)
The Carriers Dispatch App helps Dispatching Companies go beyond simply finding and booking loads by showing how each client's actual operation is performing.
Instead of only finding and booking loads, your company can see each client’s unique PES status. This helps you focus on booking loads that support a stronger positive PES and help the client work toward greater profit from every mile operated.
WHY THIS MATTERS TO YOUR DISPATCHING SERVICE
✓ Provide more value than simply finding and booking loads.
✓ See each client's unique PES and operating direction.
✓ Understand how completed loads affect the client's results.
✓ Evaluate loads using the client's actual operation.
✓ Help clients make stronger profit-focused load decisions.
✓ Build stronger, longer-lasting client relationships.
Before giving an Owner Operator access to the Carriers Dispatch App, make sure:
✓ Their PES is moving in a positive direction.
✓ You understand their unique trucking operation.
✓ You know how to select loads that support their profitability goals.
DON’T JUST BOOK LOADS — HELP YOUR CLIENTS FIND LOADS THAT BUILD THEIR PROFITS.